Posted by Shivam Rana
Google is working on its implementation into its search algorithms for a long time, but it managed to introduce it in the year 2011. It is basically a way to verify relation between a person’s content on the internet and his Google Plus account.
Google developed rel Author HTML tag in order to make it easy for authors to link their content to Google Plus profiles. It will also effect the way your site is presented in Google’s search result.
After successful implementation of Authorship on your blog, the profile picture will show up in search results along side with your content. If you have successfully implemented it on your blog, your search results will look like this.
Experts are saying that concept of authorship is going to play an important role in future of SEO and I do agree with them, as Google has many reason to do so. It is also noticed that authorship implemented blog are getting high CTR, as their search results contains their smiling pictures which attracts readers. 🙂
HOW TO IMPLEMENT AUTHORSHIP ON YOUR BLOG
- You must have a profile on Google Plus, if you don’t have, create it now.
- Confirm your E-mail ID.
- Now go to Google Plus profile and click on edit profile.
- Select “About” and then click on Contributor to option. Add the URL of your blog or site there and save it.