30+ Easy Ideas To Create Great Content For Your Customers

Easy Ideas

 

by Michael Brenner, SAP

  1. Summarize your best whitepapers into blog posts.
  2. Summarize your best videos, then embed it into a blog post
  3. Summarize all your slideshare decks into article format and embed the slides into a blog post
  4. Take any research reports you have released and summarize the key points and charts
  5. Ask the project manager who is marketing your webcasts and ask them to send you the notes from each webcast
  6. Find all your employees who are already blogging on your topical areas and ask if you can syndicate their posts
  7. Live-blog any events you attend or ask your team to live-blog any events that cover your industry topics
  8. Live-tweet the events and create a blog post of the best tweets
  9. Ask your PR team to send you a transcript of any press releases or executive speeches and turn them into a blog post
  10. Search Klout and Twitter for the most influential people on Twitter for various keywords where you are trying to rank and use it to create a “list post”
  11. Create a list of the top blog sites for each keyword group
  12. Define the top “terms you need to know” for each keyword group
  13. Debunk the greatest myths for each keyword group
  14. Identify the top LinkedIn groups for each keyword group
  15. Curate the top slideshare presentations for each keyword group
  16. Find the most shared infographics for your keyword groups
  17. Define your top keywords in a blog post (such as “What is Marketing?”)
  18. Define the top questions your customers face for each solution area and answer them in a blog post
  19. Define the main customer benefits of your solution category (without naming your product)
  20. Ask your customer service team to answer the frequently asked questions (FAQs) they get
  21. Interview an external expert for each keyword group
  22. Interview internal employees and ask them to answer simple questions (by email even) such as who they are, what they do and how it serves your customers
  23. Ask experts what they think is “the future of” each keyword group
  24. Ask experts what they think is “the greatest challenges of” each keyword group
  25. Ask experts what they think is “the number one benefit” of each keyword group
  26. Define “7 steps to success with” your solution category without naming your product
  27. Interview customers on what their biggest challenges were, what benefits they achieved and what steps they recommend to anyone considering your solution category
  28. Identify the top solution providers for your solution category. List yourself last and you can rank for your competitors keywords
  29. Identify the greatest barriers to success with your solution category
  30. Curate your own posts and create summaries such as “top articles this year” for your keyword categories
  31. Identify a recommended reading list of books in your keyword category
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About rianstefan

My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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